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Sticker Shock Dealing with price objections is just a part of the selling process when it comes to retail mattress sales, especially now with the average consumer being even more careful with their spending. Few consumers when asked what they … Continue reading
I Say Yes! And I’m not alone. I agree with author James, E Dion as I discovered by reading his book, Retail Selling Ain’t Brain Surgery, It’s Twice as Hard! I suggest you read … Continue reading
A Road Map for Selling One of the first things new sales associates learn about how to sell mattresses is “Selling Steps.” Some of these guidelines come from manufacturers, some from retailers or even other outside sources. But all are … Continue reading
A Point in Time I call it the “Essence of Retail,” that point in time where the ownership of goods (mattress sets) is transferred from the supply side to the demand side of the equation, from retailer to customer. All … Continue reading
Hello! If you have anything to do with the retail mattress industry, this blog is for you. That primarily includes, store owners and managers, sales managers and most importantly, retail sales associates, (RSA’s). That also includes, more indirectly, manufacturer’s sales … Continue reading