Can this be true?
Somewhere I know I either heard or read that sleep deprivation can eventually cause death. I was skeptical so I looked it up on Wikipedia and found this sentence: “Long-term total sleep deprivation has caused death in lab animals.”
Well unfortunately for lab animals, lack of sleep seems to be the least of their problems. But even if it’s only proven to be true for them, maybe we can use it to help sell more beds. After all, we are told all the time to avoid one thing or another that has been shown to cause big problems for lab animals, like drinking 40 gallons of caffeine daily. Hmmm, caffeine, sleep deprivation…I digress. Given that I think we can begin our sales presentations by saying “Buy a mattress from me or you will die.”
Well, maybe I should tap the brake a little. But there is no denying that new quality comfortable mattresses do help people sleep better. It is safe to say that there are few products that can have a bigger impact upon people’s health, happiness and well being than a mattress. Knowing that is empowering. We should shout that message from the rooftops.
I say as often as I can, in one month, the average person will spend 10 complete days (24 hours) on his or her mattress. Even a few extra minutes of REM sleep per night can have dramatic positive effects. So we really can help our fellow man regenerate body, mind and spirit. How great is that?
OH NO. Maybe lack of sleep really can cause tremendous harm. Here is a sleep deprived fellow seconds away from certain doom.