Sell A Mattress: Save A Life?

Can this be true?

Somewhere I know I either heard or read that sleep deprivation can eventually cause death. I was skeptical so I looked it up on Wikipedia and found this sentence:    “Long-term total sleep deprivation has caused death in lab animals.”

Well unfortunately for lab animals, lack of sleep seems to be the least of their problems. But even if it’s only proven to be true for them, maybe we can use it to help sell more beds. After all, we are told all the time to avoid  one thing or another that has been shown to cause big problems for lab animals, like drinking 40 gallons of caffeine daily. Hmmm, caffeine, sleep deprivation…I digress. Given that I think we can begin our sales presentations by saying “Buy a mattress from me or you will die.”

Well, maybe I should tap the brake a little. But there is no denying that new quality comfortable mattresses do help people sleep better. It is safe to say that there are few products that can have a bigger impact upon people’s health, happiness and well being than a mattress. Knowing that is empowering. We should shout that message from the rooftops.

I say as often as I can, in one month, the average person will spend 10 complete days (24 hours) on his or her mattress. Even a few extra minutes of REM sleep per night can have dramatic positive effects. So we really can help our fellow man regenerate body, mind and spirit.  How great is that?


“I’m about to really put him to sleep.”

OH NO.  Maybe lack of sleep really can cause tremendous harm. Here is a sleep deprived fellow seconds away from certain doom.



About sellmorebeds

Gerry Morris is an author, speaker, and veteran industry consultant with over 25 years of experience in the mattress business. Gerry began his career as a manufacturer’s representative for Serta in 1986. He is passionate about the benefits of a good night's sleep and enjoys educating others on the true value of a good mattress. Gerry is the author of Sell More Beds and Spring Training, two of the most widely read books in the history of the mattress industry. Gerry is a columnist for Sleep Savvy Magazine, a member of the National Speakers Association and a sought after sales trainer and coach. He is also an avid and accomplished triathlete.
This entry was posted in Empowering Concepts, Industry Topics. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s