Author Archives: sellmorebeds

About sellmorebeds

Gerry Morris is an author, speaker, and veteran industry consultant with over 25 years of experience in the mattress business. Gerry began his career as a manufacturer’s representative for Serta in 1986. He is passionate about the benefits of a good night's sleep and enjoys educating others on the true value of a good mattress. Gerry is the author of Sell More Beds and Spring Training, two of the most widely read books in the history of the mattress industry. Gerry is a columnist for Sleep Savvy Magazine, a member of the National Speakers Association and a sought after sales trainer and coach. He is also an avid and accomplished triathlete.

Five Empowering Concepts

Five Empowering Concepts Looking through my files, I found this summary of a seminar I conducted for a Housewarmers conference.  Housewarmers describes themselves as  “A friendly, neighborhood-based form of network marketing, Housewarmers is a Welcoming Service for new residents that helps familiarize them … Continue reading

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New Book Coming Soon. Stay Posted

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Create a Compelling Culture: A Seven Step Plan for Furniture Retailers

This article appeared in The Western Retailer published by the Western Home Furnishings Association a few years ago. I hope you still find it to be relevant. The publication has now become: Retailer NOW and I still write for them.  … Continue reading

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Mattress Shoppers Make Snap Judgements

In the Blink of An Eye “I would rather trust a woman’s instinct than a man’s reason.” – Stanley Baldwin In his #1 best seller, Blink, The Power of Thinking Without Thinking, author Malcolm Gladwell, reveals that our subconscious is … Continue reading

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Hit and Run Mattress Sales

Hit & Run vs. Relational Selling There really are two basic types of selling even though there are countless categories of goods and services.  While referred to by various names, I call them hit and run, vs. relational selling. What separates … Continue reading

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Sell A Mattress: Save A Life?

Can this be true? Somewhere I know I either heard or read that sleep deprivation can eventually cause death. I was skeptical so I looked it up on Wikipedia and found this sentence:    “Long-term total sleep deprivation has caused death … Continue reading

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LET’S GET REAL: Increase Mattress Sales with Scenario Based Learning

Dealing with Reality It is a harsh reality. When it comes to retail mattress sales, most often sales associates have one chance to make the sale. That’s a lot of pressure but as the saying goes, it is what it … Continue reading

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I Feel Like Singing! About Mattresses? Come on.

 “I’m so excited, and I just can’t hide it  I’m about to lose control                         and I think I like it!”    While I’m not really about to lose control, … Continue reading

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Mattresses and Golf Clubs

Originally posted on Sell More Beds:
Golf Lessons (What the Mattress Industry Can Learn From Golf) There is a similarity between golf clubs and mattresses. No, I haven’t lost my mind,         but I’m pretty sure that I have your attention…

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Nothing Happens Until Something is Sold? NOT!

The saying: “Nothing happens until something is sold “ is cliche because, well…it’s true?  Actually, it’s not. While this  truism does point out the vital role of sales, it’s not an accurate depiction of retail. Actually, lots happens before something is … Continue reading

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