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Author Archives: sellmorebeds
Five Empowering Concepts
Five Empowering Concepts Looking through my files, I found this summary of a seminar I conducted for a Housewarmers conference. Housewarmers describes themselves as “A friendly, neighborhood-based form of network marketing, Housewarmers is a Welcoming Service for new residents that helps familiarize them … Continue reading
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Create a Compelling Culture: A Seven Step Plan for Furniture Retailers
This article appeared in The Western Retailer published by the Western Home Furnishings Association a few years ago. I hope you still find it to be relevant. The publication has now become: Retailer NOW and I still write for them. … Continue reading
Mattress Shoppers Make Snap Judgements
In the Blink of An Eye “I would rather trust a woman’s instinct than a man’s reason.” – Stanley Baldwin In his #1 best seller, Blink, The Power of Thinking Without Thinking, author Malcolm Gladwell, reveals that our subconscious is … Continue reading
Hit and Run Mattress Sales
Hit & Run vs. Relational Selling There really are two basic types of selling even though there are countless categories of goods and services. While referred to by various names, I call them hit and run, vs. relational selling. What separates … Continue reading
Posted in Consumers / Mattress Shoppers, Empowering Concepts, Priciples of Success, Retailers, Selling Concepts, The Selling Process
Tagged beds, mattress sales training, mattress selling techniques, mattresses, retail mattress sales, retail sales training, sales training, selling beds, selling techniques for bedding, selling tips
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Sell A Mattress: Save A Life?
Can this be true? Somewhere I know I either heard or read that sleep deprivation can eventually cause death. I was skeptical so I looked it up on Wikipedia and found this sentence: “Long-term total sleep deprivation has caused death … Continue reading
Posted in Empowering Concepts, Industry Topics
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LET’S GET REAL: Increase Mattress Sales with Scenario Based Learning
Dealing with Reality It is a harsh reality. When it comes to retail mattress sales, most often sales associates have one chance to make the sale. That’s a lot of pressure but as the saying goes, it is what it … Continue reading
I Feel Like Singing! About Mattresses? Come on.
“I’m so excited, and I just can’t hide it I’m about to lose control and I think I like it!” While I’m not really about to lose control, … Continue reading
Posted in Industry Topics, Retailers
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Mattresses and Golf Clubs
Originally posted on Sell More Beds:
Golf Lessons (What the Mattress Industry Can Learn From Golf) There is a similarity between golf clubs and mattresses. No, I haven’t lost my mind, but I’m pretty sure that I have your attention…
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Nothing Happens Until Something is Sold? NOT!
The saying: “Nothing happens until something is sold “ is cliche because, well…it’s true? Actually, it’s not. While this truism does point out the vital role of sales, it’s not an accurate depiction of retail. Actually, lots happens before something is … Continue reading
Posted in Empowering Concepts, Priciples of Success, Sales Training
Tagged beds, customers, mattress, mattresses, sales, sales tips, sales training, selling beds, selling tips, shoppers
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