Category Archives: Industry Topics

Sell A Mattress: Save A Life?

Can this be true? Somewhere I know I either heard or read that sleep deprivation can eventually cause death. I was skeptical so I looked it up on Wikipedia and found this sentence:    “Long-term total sleep deprivation has caused death … Continue reading

Posted in Empowering Concepts, Industry Topics | Leave a comment

I Feel Like Singing! About Mattresses? Come on.

 “I’m so excited, and I just can’t hide it  I’m about to lose control                         and I think I like it!”    While I’m not really about to lose control, … Continue reading

Posted in Industry Topics, Retailers | Leave a comment

Trends that Can Help Mattress Retailers Increase Sales and Profits

Note: This is a reprint of an article I wrote for Retailer Now last year. The publication for the National Home Furnishings Association. Thought I’d share it with you. What’s New? Every so often a new trend will start in … Continue reading

Posted in Industry Topics, Retailers | Tagged , , , | Leave a comment

Retail Mattress Pricing and Discounts

A Matter of Policy When retailers seek my advice on how to get their pricing and discounts under control.  Here is an example what I suggest in general terms. It’s wise to address pricing and discounts as a matter of … Continue reading

Posted in Industry Topics, Priciples of Success, Retailers | Tagged | 1 Comment

“No Virginia, There is No Perfect Mattress.”

In 1897, Dr. Philip O’Hanlon, a coroner’s assistant on Manhattan’s Upper West Side, was asked by his then eight-year-old daughter, Virginia (1889–1971), whether Santa Claus really existed. Hence the now famous reply, “Yes Virginia, there is a Santa Claus! I’m … Continue reading

Posted in Industry Topics, Selling Concepts, The Selling Process | Tagged | Leave a comment

Press Release: Online Mattress Training Course!

‏Gerry Morris and FTC Partner for Online Mattress Training Course ‏    •    North Logan, UT and Greenville, TX — October 9, 2012 – The Furniture Training Company (FTC), the industry’s largest provider of online retail furniture sales training, and Gerry … Continue reading

Posted in Industry Topics, Uncategorized | Tagged , , , , | Leave a comment

Tempur-Pedic agrees to acquire Sealy! Who’d of Thunk?

Certainly not me nor my friend Jeff Van Tuyle when we got our first look at Tempur-Pedic. I’ll explain. Jeff is now President at King Koil Michigan, but for 10 years when I was a rep for Serta in North … Continue reading

Posted in Industry Topics | 3 Comments

National Sleep Awareness Week

Did you know that this is National Sleep Awareness Week? I’m sure some of you do. There are probably some retailers that are using this event to help promote mattress sales. But by and large, there is little buzz about … Continue reading

Posted in Industry Topics | Leave a comment

Remembering the Dallas Market

While preparing to go to the Las Vegas Market, I can’t help remembering all the years I participated in the Dallas Home Furnishings Market. How sad it is no more. At one time Furniture Today headlines proclaimed “Dallas Destined to … Continue reading

Posted in Industry Topics, Retailers | Leave a comment

Is It Any Wonder, Consumers Don’t Value Mattresses?

A Good Deal? Our industry may have made some progress getting word out to consumers, that the real value of mattresses is they are good for you!  Unfortunately the great majority of shoppers still have one priority in mind, getting … Continue reading

Posted in Industry Topics, Retailers | Leave a comment