Category Archives: Qualifying

Simplify the Qualifying Process for Mattress Shoppers?

Blink Part 2 In a previous blog: Mattress Shoppers Decide in a Blink of an Eye I asked the question: Can we as an industry boil down the information we can obtain from our customers to a few indicators that will … Continue reading

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Which Mattress Do I Show First?

One of the most common issues I’ve encountered with mattress sales associates is, where to start when a shopper comes in the store. From when I first started selling mattress, oh so many years ago, the number of floor models … Continue reading

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Three Qualify Questions: Applying the Information

A More Effective Approach In my previous blog,  I suggested replacing the popular “What feel are you looking for?” with these three, more effective qualifying questions. “Are you familiar with the the different mattress styles and comfort levels that are … Continue reading

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Three Qualifying Questions That Can Increase Your Mattress Sales

Can questions really make that much difference? Well, yes they can. Not only can they increase your sales, they can help sell better quality mattresses, reduce the likelihood of returns and help assure customer satisfaction. Suspense! I will reveal the … Continue reading

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