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Monthly Archives: December 2012
“No Virginia, There is No Perfect Mattress.”
In 1897, Dr. Philip O’Hanlon, a coroner’s assistant on Manhattan’s Upper West Side, was asked by his then eight-year-old daughter, Virginia (1889–1971), whether Santa Claus really existed. Hence the now famous reply, “Yes Virginia, there is a Santa Claus! I’m … Continue reading
Posted in Industry Topics, Selling Concepts, The Selling Process
Tagged retail mattress sales
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