If you have anything to do with the retail mattress industry, this blog is for you. That primarily includes, store owners and managers, sales managers and most importantly, retail sales associates, (RSA’s). That also includes, more indirectly, manufacturer’s sales trainers and reps. Sell More Beds is dedicated to offering the best objective retail mattress sales training information available.
Regularly, I will post blogs with the purpose of helping anyone interested in improving any and all aspects of mattress sales including:
- Sell More Beds
- Sell Better Quality Beds
- Reduce Return Rates
- Improve Customer Satisfaction
- Make the Selling Process More Enjoyable for Both Buyer and Seller
- Make More Money$$$
Sound good to you? Well keep reading.
A Better Way to Sell A Mattress!
As a rookie manufacturer’s rep, in 1987, I quickly determined that I did not like what I saw on the retail sales floor. It seemed that customers didn’t particularly like to buy mattresses and sales associates struggled with selling them. Knowing there had to be a better way, I boldly took the job upon myself proclaiming: “I’m going to change how mattresses are bought and sold!”
While things have improved, the dynamics of the selling process still tend to be negative. RSA’s attempt to demonstrate value to empowered shoppers on a mission to get the most bang for their bucks. My mission has never wavered and all these years later, I still have the passion for training sales associates a better way to sell a mattress.
Sleep is In Vogue!
Sleep is in Vogue, and in almost every other magazine, newspaper, consumer advice TV shows, etc. The talk about the benefits of sleep is everywhere. Amazingly, mattresses are seldom, if ever even mentioned.
We’ve always known that sleeping well is good for you. But in recent years, researchers have learned that getting deep restorative sleep may arguably be the best thing to improve almost every aspect of our lives. I will be writing extensively about this topic, so stay tuned.
Knowing that sleeping on a quality a mattress is the most important aspect of getting a good night’s sleep, I feel a responsibility to help as many people as possible do just that.
Mattresses are one of the best consumer products to buy and consequently they are one of the best to sell. Challenging, but still the best. Just consider, that most everyone sleeps on a mattress every night, they wear out and get replaced. Always have, always will. It doesn’t get much better than that.
Circles of Life
So what impact can one guy have on helping people choose to buy a quality mattress for their own benefit? Well as Steven Covey points out in his best selling book: The 7 Habits of Highly Effective People, everyone has things they care about (Circle of Concern) , but should spend their time on things they can actually do something about (Circle of Influence).
His example, “One can care about world hunger and feel helpless, or one can help the hungry people in one’s own neighborhood or community, and be empowered. One then can work to grow his or her circle of influence.
I began teaching one RSA at a time many years ago and then thanks to my book, Spring Training, I was able to reach more people. Then I began getting asked to do sales training for companies around North America. Then I was asked to be a writer for Sleep Savvy Magazine, then a contributor to Furniture Today, then I wrote another book, Sell More Beds,Guaranteed! and so on and so on. Now (as of this moment) when I Google “Retail Mattress Sales Training”, it show 2.3 million sites. My name is in the top three slots. Do “Mattress Sales Training” and I’m in the first four slots. WOW! Who’d of thunk.
One at a Time
A little girl walking on the beach covered with thousands of starfish left by the tide picks one up at a time and throws each back in the ocean. An adult approaches to point out, “There are thousands of starfish on the beach, what difference does it make to throw any back?” She replies: “It makes a difference to this one.”
What you do does make a difference, one person at a time. It’s the same for me. I want to help make a positive difference in as many lives as possible, yours included.
I always tell new RSA’s, that within a week or two, she or he will be able to teach me something. It’s true. I’ve never claimed to be the Big Know-it-all, only a mattress rep that was blessed to be able to interact and learn from so many wonderful people along the way. I want to share what I’ve learned with you and have you share what you’ve learned with me and all the others that want to improve their mattress sales.
Please Join Me
Soon I will launch my new website: Sellmorebeds.com. I want it to be THE SALES TRAINING RESOURCE for the retail mattress industry with a community of people that have a passion for improving lives by selling mattresses.
For that to happen, I will need your input and help. In the meantime, please keep reading my blog!
Sleep well and help others do the same.